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Changing the way operators deliver TV

Appear TV helps to take MultiChoice to a Wider Audience

Modular head-end technology helps deliver satellite services to leisure and retail
customers over IP.

Oslo, Norway & Amsterdam, Netherlands – September 10, 2010

Appear TV, a global provider of next-generation head-ends for broadcast and IP
television, today announced the completion of a successful deployment for South
African satellite broadcaster MultiChoice Africa (Pty) Ltd, of its SC2000 head-end
equipment. This project enables MultiChoice to extend the reach of its DStv
services to a greater number of commercial outlets across South Africa and the
wider African continent.

The Appear TV modular head-end equipment is already live within a growing
number of hotels, shopping centres and leisure venues in South Africa, enabling
them to receive and transmit MultiChoice’s satellite signal over a local IPTV
network. As part of the agreement, MultiChoice has also mandated that all new
commercial subscriptions, where the DStv satellite signal is distributed via IP
networks, will require the customer to use the Appear SC2000 configured with
satellite reception and IP output modules.

Carl Walter Holst, CEO of Appear TV explains, “We are delighted with the
successful deployment of our technology for MultiChoice, which helps it to
distribute the MultiChoice services to a wider audience. The roll out has been the
result of a collaborative partnership in which we have worked together to deliver
a solution that met MultiChoice’s exacting requirements including some custom
development to simplify installation and maintenance.”
“Our compact, modular technology means that we can offer satellite reception
and IP output via a single 4RU chassis. We are looking forward to working with
MultiChoice over the next three years to help them to reach a wider audience the
length and breadth of the African continent.” concludes Holst.

Gerdus van Eeden MultiChoice Chief Technology Officer says “Our partnership
with Appear TV has enabled us to expand and enhance our offering to our
customers via an exciting new platform. Together with Appear TV, we will
continue to delight our audience with premium entertainment on new platforms
like IPTV”.

- ENDS -

Note to editors:
If you would like to book an appointment at IBC 2010 to discuss any Appear TV
solution, or have any other enquires, please visit the company’s stand (1.A59), or
contact Lyndon Johnson +44 7711 239062, or visit: www.appeartv.com

About Appear TV
Appear TV is based in Oslo, Norway. The company produces world-class
equipment that enables operators to deliver professional broadcast services to
millions of users around the globe. The company is dedicated to developing
reliable, revenue-generating and innovative solutions for operators looking to
deliver real-time content to the home. Appear TV head-ends are designed for
modularity, high density, and flexibility. www.appeartv.com

About MultiChoice Africa (Pty) Ltd.
MultiChoice started as the subscriber management arm of M-Net. Today it is the
leading multi-channel digital satellite television operator across the African
continent. Its dynamic technology platform and varied bouquet of channels, built
on a foundation of compelling premium entertainment, has seen MultiChoice grow
its business across South Africa.
MultiChoice provides its DStv services to different market segments. The DStv
bouquets cater for different lifestyles and pockets, from entry level to Premium.
DStv is also available as a niche service for the Indian and Portuguese
communities.
M-Net and SuperSport are part of the MultiChoice stable, which delivers premium
channels and content to a growing number of subscribers. Oracle, DStv Mobile,
MWEB, DStv Online, CommerceZone, SmartVillage and NMSCom also form part of
the group.
MultiChoice is one of the outstanding examples of a pioneering South African
company, owned by Naspers, an international player providing entertainment,
technology and e-commerce services.
MultiChoice’s involvement in South Africa goes beyond its core business. Through
its corporate social investment, the company actively participates in social
transformation and through technology, enables individuals and communities to
help themselves ultimately leading to growth of the economy of the country.

Media contact:
Tim Langridge
Marketing & Communications Manager
timothy.langridge@appeartv.com

PR contact:
Ian Westover
Platform PR
ian@platformpr.com
+44 (0)20 7486 4900