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Changing the way operators deliver TV

Appear TV helps broadcasters and operators add bulk at NAB 2010

Latest modules increase broadcast decoding power by 30 times, enabling broadcasters and operators to add more HD to their subscription packages.

Oslo, Norway & Las Vegas, USA – April 12, 2010:

Appear TV, a global provider of next-generation head-ends for broadcast and IP television, will show broadcasters and operators how they can dramatically increase their decoding power. Under pressure from consumers to provide increasing amounts of content, including HD TV, Appear TV’s technology helps increase the number of channels that broadcasters and service providers can decode via a single chassis, from the current norm of one per chassis up to 30 high, and associated standard definition streams.

Appear TV’s advanced MPEG-4 HD decoding technology has made it possible for broadcasters and service providers to decode up to 30 HD channels in either MPEG-2 SD/HD or MPEG-4 AVC/SD/HD format, including HD to SD down-conversion. The module supports SD/HD-SDI output with two or four stereo audio tracks per channel.
The new decoding module can be used in conjunction with Appear TV’s DC1x00, SC2x00 and MC3x00 chassis and can be used in combination with any combination of standard input and output modules.

Thomas Lind, Technical Director at Appear TV explains: “We have seen a rise in demand from operators needing to increase both the volume of content they deliver to subscribers and the proportion of services that they need to transport in high definition. As a result, we have developed a new decoding product that enables the broadcast industry to decode an increasing number of channels per chassis, enabling operators to provide new revenue generating content while saving on space and power consumption.

“Our modular head-end product range allows operators to choose the exact functionality they need today, while allowing them to future-proof their infrastructures. By adding additional modules, our customers can easily add the next generation of ‘must-have’ services without having to replace existing infrastructure.”
For more information, please visit www.appeartv.com

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Note to editors:
If you would like to book an appointment at NAB 2010 to discuss any Appear TV solution, or have any other enquires, please contact Lyndon Johnson via email at lyndon@platformpr.com, or on +44 (0)20 7486 4900 or visit the company’s booth (# SU8517).

About Appear TV
Appear TV is based in Oslo, Norway. The company produces world-class equipment that enables operators to deliver professional broadcast services to millions of users around the globe. The company is dedicated to developing reliable, revenue-generating and innovative solutions for operators looking to deliver real-time content to the home. Appear TV head-ends are designed for modularity, high density, and flexibility.
www.appeartv.com

Media contact:
Tim Langridge
Marketing & Communications Manager
timothy.langridge@appeartv.com

PR contact:
Lyndon Johnson
Platform PR
lyndon@platformpr.com
+44 (0)20 7486 4900