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Changing the way operators deliver TV

Appear TV demonstrates DVB-T/T2 modulator at IBC 2010

Enables digital broadcasters to modulate SD and HD streams simultaneously and
increase bandwidth efficiency by 30-50 percent.

Oslo, Norway & Amsterdam, The Netherlands – September 11, 2010

Appear TV, a global provider of next-generation head-ends for broadcast and IP
television, today launches a DVB-T/T2 modulator for SD and HD terrestrial
streams. Appear TV’s full frequency agile and high density modulator module is
capable of producing up to 4 DVB-T or 2 DVB-T2 modulated channels. Several of
these modules can be fitted into a chassis. The product provides broadcasters
with the flexibility to transmit SD and HD services on different PLPs (Physical
Layer Pipes) as well as varying the Forward Error Correction (FEC) and bit rate
parameters for each PLP.

Terrestrial High Definition TV services using DVB-T2 modulation are being trialed
in many countries around the world. More and more cable operators are looking
for ways to distribute terrestrial bouquet via the cable infrastructure to television
viewers. One of the challenges that all sides face is the bandwidth limitations.
DVB-T2 modulation has been shown to offer a 30-50% increase in bandwidth
efficiency compared to traditional DVB-T modulation.

“Appear TV has developed significant modulation knowledge since its inception in
2004,” says Carl-Walter Holst, CEO, Appear TV. “We are therefore pleased to
launch yet another high quality modulation product. We took the decision to
develop a T2 modulator that fits well with our platforms and other modules, to
further advance our leadership in providing high density, feature rich and very
high quality broadcast products. Together with all the other modules in our
platform this must be a perfect solution for anyone wishing to broadcast TV
channels over a terrestrial network”.

- ENDS -

Note to editors:
If you would like to book an appointment at IBC 2010 to discuss any Appear TV
solution, or have any other enquires, please visit the company’s stand (1.A59), or
contact Lyndon Johnson +44 7711 239062, or visit:

About Appear TV
Appear TV is based in Oslo, Norway. The company produces world-class
equipment that enables operators to deliver professional broadcast services to
millions of users around the globe. The company is dedicated to developing
reliable, revenue-generating and innovative solutions for operators looking to
deliver real-time content to the home. Appear TV head-ends are designed for
modularity, high density, and flexibility.

Media contact:
Tim Langridge
Marketing & Communications Manager

PR contact:
Lyndon JohnsonPlatform PR
+44 (0)20 7486 4900